How to Sell a Smart Home in Just a Few Days
July 11, 2018 |
Did you know the global smart home market will likely reach more than 40 billion dollars by 2020? Or that the United States has the world’s highest smart home penetration rate, followed by Japan and Germany? These statistics prove that more Americans are searching for the hottest smart homes. But how do you sell one of these super properties to the public? It can be a tough sell, especially if buyers don’t understand the technology behind it all. Here are some tips on how to sell a smart home within days.
Understand What a Smart Home Actually Is
Once you understand what a smart home does and all the benefits it provides to homeowners, you can improve your selling techniques.
In short, a smart home is a property that lets residents control the following appliances through their smartphone, tablet or computer:
- Heating and air conditioning systems
- Kitchen devices like ovens and washing machines
Think of a smart home like a trusty personal assistant who takes care of all your day-to-day tasks. Irrigation, door locks, TV speakers, security cameras — smart homes let residents manage all of these devices and much more.
Manage Buyer Expectations
Fifty years ago, smart homes only appeared on the pages of sci-fi novels — they seemed like something from another planet. Today, they are a reality. Still, there are limitations. No, a smart home won’t wash the dishes or take the garbage out. It won’t make pizza for dinner, either. Manage customer expectations by showcasing what a smart home does — and it what it doesn’t. Homebuyers need to maintain smart homes, of course. Technology will eventually need to be replaced; glitches will need to be fixed. Make buyers aware of this when you show them around the property.
“The idea of a smart home might make you think of George Jetson and his futuristic abode or maybe Bill Gates, who spent more than $100 million building his smart home,” says How Stuff Works. That’s why it’s a good idea to clarify smart home automation and explain the tangible benefits.
Advertise Your Smart Home Using the Right Marketing Channels
Advertising a smart home isn’t the same as advertising a regular home. You will need to select a marketing channel that reaches the type of people who typically purchase these properties. Research shows that smart home buyers tend to be young: millennials, on average, are willing to pay 20 percent more a month in order to secure a property with smart technology. You should also target baby boomers: 65 percent of this age group would shell out more cash for smart technology in their homes.
Advertise your smart home on social media as well as your real estate website. This will help you create buzz around the home and entice more visitors to your open house viewings.
Check Smart Home Technology Before You Put the Property on the Market
People interested in purchasing a smart home are sticklers for detail. Not only do they want the latest tech in a smart home, but they expect it all to work properly. Inspect the home to make sure everything is in good running order.
Want to increase the value of a smart home? Install tech that buyers actually want. Research from Coldwell Banker Real Estate discovered the hottest smart home features that customers crave. These include:
- Smart kitchen appliances
- Automated lighting
- Smart bulbs
- Smart alarms.
Just make sure the tech isn’t too complicated — this could put off potential buyers.
Want to sell a smart home? Follow the tips on this page and send your sales into the stratosphere. As smart homes increase in popularity, expect to sell more of these properties in the near future. Also, take a look at how to help a client buying and selling a home at the same time.