Appraisers know that from, time-to-time, an exposure draft is initiated by the Appraisal Foundation, offering proposed changes to USPAP for public comments. And they also know that these are often mundane proposals, specific to one discipline of appraisal, or tweaks to definitions. What is different this time is that the Appraisal Foundation has issued a… Read more

The mortgage loan industry is extremely competitive. This means you’ll need to make the most of every marketing opportunity available. The following are several marketing tips to give you a competitive edge. 1. Update Your Website Updating your website on a regular basis is a necessity when trying to stay relevant in the digital age…. Read more

Another consequence of the mortgage loan crisis was the incursion of vacant, abandoned and unsafe properties. These blighted properties adversely impact communities and neighborhoods. The property values of nearby properties are negatively impacted, as a result of overrun yards, trash accumulation, vandalism, squatters, and crime. Blighted properties are also associated with health concerns, such as… Read more

Have you ever bought a hamburger at McDonald’s and automatically bought a Coca-Cola to go with it? You have been touched by cross-promotion. Think how your home inspection business would thrive if other businesses included you in their marketing plan, without charging you a dime. Think how fast your name would spread if it appeared… Read more

Imagine you didn’t have to spend cash on advertising your real estate business. Or waste hours searching for new clients. Imagine if clients came to you. Imagine if these clients told other clients about you. Running a 100 percent referral-based business comes with loads of benefits. Whether you’re a broker, appraiser, insurance agent, or home… Read more