How to Market Your Home Inspection Business
February 13, 2019 |
Being a home inspector can be a very rewarding job. Having success in this industry will require you to provide excellent customer service and to have a bit of marketing savvy. Edging out your competition will be much easier when developing a comprehensive marketing strategy.
Studies show that companies who have a consistent brand presentation across all marketing platforms increase their revenue by nearly 25 percent. This is why you need to focus on honing in on what you want your message to be to consumers.
Here are some of the things you can do when trying to successfully market your home inspection business.
Networking Should be a Key Part of Your Marketing Strategy
One of the biggest mistakes most home inspectors make is looking past the power of networking. Developing relationships with the real estate agents in your area can give you access to a nearly unlimited amount of work. Generally, there will be a variety of events where you can get up close and personal with the real estate professionals working in your city.
Before attending these events, you need to get some business cards printed up. These cards will need to feature important information like how to contact you and any type of niche inspections you can offer. Adequately preparing for a networking event will help you get the quality leads you are after.
Cross Promotions Are a Great Idea
When attempting to grow your home inspection business, you should consider running cross-promotions with other small businesses in your area. For instance, pairing with a pest control company to offer services to the new homeowners you work for can be extremely beneficial.
Not only will this cross promotion help you and the other business owner, it also provides more value to your customers. Failing to realize the benefits of these types of partnerships can thwart your attempts at growing your home inspection business.
Work On Developing a Niche
Trying to pattern your home inspection business like every other competitor in your area can lead to lack luster results when it comes to growing your customer base. This is why you need to consider developing a niche service that is unique to your company.
Doing things like offering inspections for seniors aging in place or a smart home inspection service can be a good idea. Developing a niche can help you corner the market and grow your business substantially. Before choosing this niche, you need to do a bit of market research to figure out where a need exists. Once you have this information, developing a successful niche for your home inspection business will be a breeze.
Running Targeted Ads on Social Media
Unless you have been living under a rock for the past decade, you realize just how popular social media websites like Facebook and Twitter are. Tapping into a fraction of the millions of users on these platforms can help you grow your customer base substantially.
With Facebook ads, you will be able to target users based on things like location, economic status, and age. While it may take you a while to develop a targeted marketing strategy, it is well worth the energy you invest.