Learn How to Optimize Word of Mouth for Your Business
May 23, 2019 |
Word of mouth can be an essential tool when it comes to the real estate market. Some people don’t do their job properly and give a bad name to agents in general. Sparking a great word of mouth initiative can be difficult to do if you are just starting out though. Many people don’t know what steps to take to get their name out in the market in a positive way. The following guide walks you through a few things you can do to boost a positive word of mouth in your local real estate market.
Be Pleasant to Work With
A key asset that you have on your side when working in the real estate market is your personality. You need to be amicable, easy going, and kind if you are going to be able to succeed. Many new agents don’t realize that they may have to work with the same real estate agents, inspectors or lenders again and again due to low saturation in the area. In order to be able to drum up as much business as possible, you need to be pleasant for both clients and other people within the real estate industry to work with. Industry professionals who know you work well with their clients, are diligent, and are hardworking will show your listings, hire you for inspections or even get appraisals from someone they enjoy working with before someone that is hard to work with, egotistical, or lazy.
Ensure Clients Can Easily Share Your Information
When you have clients, you need to be sure that they can share your information easily in order for a word of mouth campaign to work. A great way to ensure that they can always easily share your information is to supply them with your business cards. It is far easier to hand someone a business card for someone you recommend than trying to remember their name, their agency, or their contact information. You can have a massive amount of business cards created for a very inexpensive price.
Check in with Former Clients
Your job isn’t over once you sell a house. You want to be sure to go the extra mile. Be sure that your former clients know how much their business was appreciated. You could send them a card during the holidays wishing them well. Let them know that if they are anyone else they are close to needs your services in the future, you’re always available.
Keep an Active Social Media Account
Many people are leery to view numerous homes in person because they are afraid that it will be a waste of their time. A great way to build your clientele is to have an active social media presence. Post homes that you have available for sale on a specific social media account. This way, former and potential clients can always see what homes you have available for them to see. This narrows down the pool of houses on the market and allows clients to contact you when they want to look at a house. It also allows your former clients to talk to potential clients directly to let them know what a great job you did for them.
Building a strong following will take time. If you have great word of mouth behind you, being able to succeed in the real estate market won’t be difficult to do. It’s important to be diligent, hardworking, and efficient if you want to be the best professional that you can be.