Use Your Competition’s Social Media Success to Attract New Followers
May 2, 2018 |
Social media is an ideal platform if you want to build relationships with current and future customers. But there’s more to managing a successful online life than numbers.
If your competitor’s social media presence, their number of followers, and their level of engagement makes you wince with jealousy, there are a few things you should know.
Bigger Social Media Doesn’t Mean Bigger Business
Your competition may have a dominating presence on Twitter, Facebook, and Pinterest, but those numbers don’t necessarily offer an accurate snapshot of their overall success.
What their large social media following means for you is that there is an active marketplace in your niche. Many people are interested in the product or service your competition offers. Tapping into that enthusiasm should be easier for you than it would be if you had to prove your worth in the marketplace.
There’s More Than Enough to Go Around
Looking at your business with an attitude that customers are few and far between isn’t going to help you build a loyal following on social media. In nearly every niche, real estate included, there are actually more than enough people who want and need your services to go around.
It’s a good idea to watch your competition’s activity online. Look for areas where they may fall short and resolve to fill the gap. Don’t let them design your message, though.
Use Sales Navigator in LinkedIn to follow your competition’s updates and content without creating a connection. Choose active followers and reach out with your offerings. Watch closely for content that gains immediate traction with your competition’s audience and offers your own unique spin.
Stay Active No Matter What
As you gain followers, don’t get lazy. There’s no limit to the number of people you can reach with social media. If managing content gets time-consuming, consider using a social media scheduler like HootSuite or SproutSocial to relieve you of the day-to-day chore of posting relevant content.
Your competition’s robust social media following is great news for your business and your brand. Take advantage of the opportunities you see and watch your own social media following grow.