On-Page SEO for Real Estate Agents

Blog, Real Estate

Real estate agent using a tablet in an open office.

As potential home buyers continue to use the internet to find new homes and rental properties, the importance of having a quality website has become more important than ever before. In our other blogs, The Importance of SEO for Real Estate Agents and Mastering Local SEO for Real Estate Agents, we discuss how understanding search engine optimization (SEO) can bring new visitors and potential leads to your website. 

In this blog, we’ll dive into actionable tips to increase your SEO with on-page content. By using strategic keywords, optimizing your title and meta descriptions, and adding image alt text you can improve your online presence and connect with new leads

What Is On-Page SEO?

On-page SEO reflects changes a user can see on your website. Examples of on-page SEO include keyword research, optimizing title and meta tags, and image alt text. 

Keyword Research

Keyword research is often the most overlooked aspect of search engine optimization. This involves selecting search terms and phrases and analyzing their search volume and competition level. Ideally, you would like to rank for a keyword with high search volume and low competition. 

Search keywords help you understand the customer’s intent. If you’re able to understand what the customer is searching for, you have a better chance of bringing the customer to your site and closing the deal.

In order to perform keyword research, we recommend trying a few free tools like Google Keyword Planner, Google Search Console, Google Trends, and AnswerThePublic. Once you’ve selected your keywords, start integrating these words and phrases into your on-page copy, title and meta tags, headings, and URLs. 

Title and Meta Tags

Title and meta tags often go hand in hand. Title tags are the title of the webpage displayed in search engine results pages. Meta tags describe what the page is about. 

Also known as descriptions, tags are the single most important factor search engines examine when deciding how to display your page in a search result. Use keywords in your title tags to capture search interest and write a compelling meta description to encourage the searcher to click through to your site. 

When you are writing your title and meta descriptions, make sure every page has a unique title and meta description. If search engines identify duplicate descriptions, it can harm your SEO. However, you want to consistently include the name of your site in your title descriptions. We recommend a title description format such as “Page Title | Organization Name”. Keep your title and meta within the character restrictions. Google recommends keeping your title tag within 10-60 characters and meta descriptions below 160 characters. 

Image Tags 

Google can have a hard time crawling images on websites simply because it can’t see the content. Google and other search engine algorithms rely on image alt text to understand the images on a webpage. 

Help Google and other search engines understand the images on your website by writing what the picture contains. If you have a brick, two-story duplex listed on your site, help Google understand that by telling it that the image contains a brick, two-story duplex. Ensuring every image on your website has alt text will help Google crawl and return your website’s content to searchers. Alt text is also an important resource for website visitors who have visual impairments.  

As the real estate industry continues to grow, it is important to make sure your website serves as a central hub where potential customers can find the information they’re looking for and communicate with you. Whether you’re new to real estate or a seasoned pro, Hondros has pre-licensing courses and continuing education options to fuel your career as a real estate agent. 


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