7 Ways to Show Your Clients You Appreciate Them
August 23, 2019 |
As a small business owner, it’s important for you to thank your clients for their business. Thanking customers show them that you really do appreciate them for doing business with you. It can also help you to generate future business at the same time. Thanking your customers in unique ways help ensure that the customers think of you when they discuss the goods or services that your business offers with their friends and family. The following guide walks you through a few ways you can thank your customers for choosing your business that are affordable and worthwhile.
Sponsoring Youth Sports Teams
A great way to show your appreciation to customers is to sponsor their children’s sports teams. Many teams need sponsorship in order for the kids to have the equipment that they need. When you sponsor a team, your company name is often featured on the attire that the kids wear or on signs or flyers that the team hangs or distributes during games. It can serve as a great promotional tool for your business and many sponsorships are considered to be donations, which allows them to be deducted from your taxes when tax time rolls around.
Sending Birthday Cards
Getting a birthday card from a business can make someone feel very special. They know that it takes time and effort for the business owner to send them a signed card. A great way to keep things in order to buy birthday cards in bulk. When you have a new client, look at their date of birth on the paperwork they fill out. You can then write them a message in a birthday card, address the envelope and put a stamp on it right away. Keep a file folder that is labeled for each month and put the card in the folder for the month of the person’s birthday. Once a month you can take all of the cards in the pocket for that month and mail them out all at once. This keeps you from having to remember to write out the cards each and every month.
Making Phone Calls
Making a phone call to make sure that the clients are satisfied with their goods or services can help you to build a rapport with them. It makes customers feel like you genuinely want to make sure that they are satisfied with what they received and that you are willing to make changes as needed to ensure that they are satisfied. Getting a phone call directly from the business owner is something that will stand out in their mind. This will also likely become a conversation starter with someone in the future, which can promote your business through word of mouth.
Creating Social Media Posts
Social media can be great for drumming up new business and showing clients you are thankful for their previous business at the same time. Create social media posts that thank customers specifically. Tag them in the post and then they will be able to see that you are appreciative of their purchase and allow you to market to their friends and family who see the post they are tagged in.
Holding a Raffle
Holding a customer appreciation raffle can be another way to say thanks to your customers. A raffle can be done online or within your store. You need to be sure that you have something great to raffle away though. Trips, restaurant vouchers, and even massages can be great items to raffle off because everyone needs to unwind and relax from time to time.
Hosting Parties or Luncheons
Hosting customer appreciation parties or luncheons are other great ways to show your support of your clients. You can have a large gathering so that clients can mingle with one another. Consider having a meal for people to eat and perhaps something fun for them to win while they are there. A trivia game or even bingo can be great to use at these types of parties because they are fun and help people to socialize with one another.
Giving Tickets to Local Events
When you are a small business, you can often buy tickets to local events for a discounted rate. Buying tickets to local sports events, festivals, shows, or even outings to give away can be a great way to say thank you to customers. Be sure that the events are family-friendly so that customers with children can bring them along to join in the fun. The circus, monster truck shows, musicals, and music festivals are all great tickets to purchase for distribution to your clients.
Knowing that you kept them in mind helps customers to feel special and appreciated. All of these appreciation tactics are easy, affordable, and can make a big difference in your referrals and return customers. Customers want to work with people who make them feel comfortable and special. Many businesses look as customers as a financial exchange rather than a business relationship. Building a rapport with your customers allows you to stand out from the crowd of other small businesses in your area.