How Video Can Improve Your Real Estate Business
October 3, 2018 |
Did you know that 55 percent of all people watch videos online each day? Additionally, after watching a video, 64 percent of viewers are more likely to make a purchase.
You may wonder what these statistics have to do with the real estate industry. Just think about it – if there are that many people watching videos online, every day, you can likely leverage this to help boost your business and enhance your home sales.
Read on to see how video can benefit your real estate business. Many of the leading benefits offered by using video in your real estate marketing plan can be found here.
Video Helps Establish Authority in Your Niche
Do you know what your niche is? If you want to reach customers, you need to become an authority and gain the rank of “expert status.” The use of video is one of the best ways to do this. When it comes time to showcase a property you have available for sale, there’s no better or more effective way to do this than with a video.
The Factor of “Like, Know, and Trust”
There’s a good chance you have heard it in the past – people want to do business with people they know, trust, and like. There’s no better way to get to know someone thousands of miles away than through video. It’s more personal than a phone call and just as easy.
You can actually speak with people across the country (or globe) who want to purchase a house in the area. Talking with them face-to-face is the ideal opportunity to get to know the person and show they can trust you with their real estate purchase.
Create Idea Videos
There are many different positions within the real estate industry. While there’s no question video is beneficial for agents, others can use video to their advantage in this industry, too.
For example, if you are a contractor or enjoy fixing and flipping properties, there are several ways you can use video. Consider creating before and after videos, a rehab progression video, or a showcase of the property once it is ready to sell. After all, if you really want to sell the property you have been working on, there’s no better way to “get it out there,” than to make a quality video highlighting everything you have done.
Create “How to” Videos for New Homeowners
As a real estate agent, your main goal is to sell houses, right? While this is true, you can become a trusted figure in the community if you do more than just sell. For example, if you take the time to provide information and resources to those looking to buy when they are ready, they are more likely to come to you.
Creating “how to” videos is a great way to reach new homeowners or those thinking about this purchase. These can include anything that has to do with owning a home, such as how to install (fill in the blank), how to know when you need roof repair, signs of a moisture problem, and more. The more information you share, the more likely people will come to you when it’s time to purchase a house.
As you can see, there are several ways for you to use video. Each of these methods will help improve your business and help to establish you as an authority in your industry.