Best CRM for Real Estate: Elevate Your Lead Generation
Blog
January 17, 2019 | Kristan Weaver - Hondros College Contributor
In essence, the real estate business is all about developing and managing relationships. The most successful real estate agents really just how important it is to stay on top of their client’s needs.
Each year, over 5 million pre-existing homes are sold in the United States. Nearly 90 percent of the people who sell their homes each year get help from reputable real estate agents.
It is your job as a real estate agent to build relationships with your clients that will last a lifetime. These relationships will allow you to keep a steady flow of customers coming into your business.
Are you interested in utilizing the power of customer relationship management (CRM) software? If so, check out the list below to find out which software program is the best fit for your needs.
The Power of Pipedrive
The Pipedrive program is centered on helping real estate agents develop a sales pipeline. With its innovative visualizations and various pipeline tools, this program will help you track all of the properties you have sold.
The Pipedrive program is cloud-based, which means you will never have to worry about updating it on your own. It features a number of dashboards, filters, and custom information capture fields that will allow you to completely alter it to fit your needs.
This program has a two-way sync feature that allows you to import your Google Calendar and Contacts. You will also be able to easily import and export data from your existing sales spreadsheets.
Using Propertybase Can Be Extremely Helpful
The Propertybase program is built to operate on the Salesforce platform. This means you will be able to take advantage of a number of industry-specific tools. Propertybase was developed by real estate professionals, which means you should have no problem finding all of the tools you need with ease.
The mission of this program is to provide real estate agents with the ability to manage relationships from showing to closing. The lead management features on this software help you capture leads from your website, as well as track your social media feeds and create detailed contact profiles.
Insightly Offers a Number of Helpful Tools
If you are looking for a CRM program that features project management tools and a mobile app, then Insightly is a great option. This software focuses on customer relationship management, social CRM, and project management.
Are you trying to automate parts of your marketing strategy? If so, utilizing the power of the MaiChimp plugin on the Insightly program is essential. You will be able to easily record and manage your contact with the help of Insightly’s custom fields, shared files and intuitive searches.
Wise Agent is Built For People in the Real Estate Industry
Most people use the Wise Agent CRM software program because it is specifically designed for people in the real estate industry. The tools that Wise Agent provides are designed to help with things like transaction and contact management, scheduling, and marketing tasks.
The contact management features provided by Wise Agent are both easy to use and intuitive. You can also sync your Google Contacts to make managing leads easy and comprehensive. Wise Agent also has a number of marketing automation features that make generating leads a breeze.
With a bit of time and research, you should have no problem finding the best CRM program to fit your needs. By utilizing the power of this technology, you can easily maintain relationships with new and existing clients.