Resources
How to Build Your Brand Identity and Improve Your Online Presence
Blog
December 29, 2017 |
As a real estate agent, what you really are is an entrepreneur. True, you work for a broker, but in reality, you’re building your own business from the ground up. This means you need to generate your own customers and create your own brand. The good news is it’s never too early to start. Branding… Read more
How Agents Use Social Media in Real Estate Marketing
Blog
December 21, 2017 |
Location, Location, Location. It’s a mantra you hear often in the world of real estate, and it’s true that the location of a property means everything when it comes to marketing, pricing, and value. However, it also applies to social media marketing. The more locations you’re seen in, the faster your business grows. But can… Read more
Real Estate Advertising Rules Affected by Division-Issued Drafts
Blog
December 19, 2017 |
The Ohio Division of Real Estate has issued proposed changes to 35 rules, the adoption of 5 new rules, and the rescission of one rule. Some of the rules are directed at implementation of H.B. 532, which became law in April of this year. The rest are part of a 5-year rule review process each… Read more
How MLOs and Real Estate Agents Make a Great Team
Blog
December 14, 2017 |
Purchasing a home can be a tedious, complicated process for home buyers. Not to mention, it’s a pretty big deal! Amidst the life-changing decisions, having support from trustworthy professionals (cough, cough: a quality mortgage loan officer and real estate agent team) will help to make the process as seamless as possible for the buyers. You… Read more
How to Create a Podcast for Your Business
Blog
December 13, 2017 |
Podcasts are one of the many ways businesses and personalities connect with their followers. But before diving into what it takes to start podcasting, let’s look at why you should. Why Start One? According to Edison Research, podcast listeners spend, on average, 4 hours listening to audio each week. This is likely because podcasts are auditory and mobile… Read more
What Happens When Tenants Escrow Rent
Blog
December 8, 2017 |
Attention all landlords and property managers! There are consequences for failing to keep a rental in good repair or otherwise abide by the terms of the lease. Under certain circumstances, a tenant may escrow rent with the county clerk of courts rather than pay the rent to the landlord. The tenant can withhold rent, if:… Read more
How Real Estate Agents Can Manage Difficult Home Buyers
Blog
November 30, 2017 |
Whether you’re a seasoned agent or just starting out at a real estate school, one thing that all agents need to learn is how to handle difficult home buyers. How to Recognize Difficult Home Buyers There are several warning signs to look for when you are working with buyers. Rigid Requirements Every buyer should know… Read more
Top Lead Sources for Real Estate Agents
Blog
November 29, 2017 |
When it comes to generating leads as a real estate professional, there are many ways to do it. There isn’t one cookie cutter way that works for everyone. When it’s all said and done, you’ll want to make sure you have a good tracking system in place to discover which lead generating methods work best… Read more
How the Buyer’s Market will Support Your Home Inspection Career
Blog, Home Inspection
November 22, 2017 |
In real estate, a buyer’s market is as simple as a market that is beneficial to the buyer. Prices are relatively low because supply exceeds demand. So, if you’re interested in purchasing a home, and the state of the market is favorable for buyers, you’ll likely be able to pick and choose what’s right for… Read more
Representing Buyers of Properties with a Homeowner’s Association
Blog
November 16, 2017 |
With Baby Boomers retiring and Millennials entering the real estate market, more buyers are purchasing condominiums or properties with a homeowner’s association. These buyers are looking to avoid the routine maintenance and upkeep that comes with owning a home. These properties are subject to additional restrictions of which buyers should be aware. Below are some… Read more
32 Tried and True Ways to Market Yourself in Real Estate
Blog
November 15, 2017 |
1. Become a thought-leader Position yourself as the real estate expert you are by starting a blog. Weigh in on the industry and offer reports or guides that your readers can download if they submit their contact info (then use their info for number 10 on this list). Share the latest real estate and mortgage… Read more
