As an agent, you might at times, help clients anticipate and prepare for moving day. You’ll notice worries abound on both sides of the transaction. Sellers must move their things and prepare the house for its next chapter of ownership. Buyers may have anxiety about square footage, appliances or other features they will lose or… Read more
We’ve been following this rising star since he told us he was taking his classes online while deployed in Puerto Rico. Keeping in contact with him throughout his journey, it was clear to us that John Lestina had a fascinating story to tell. We caught up with John while he was back in Ohio to… Read more
One of the great things about working in the real estate industry is being able to work when and where you want. While you may have to put in hours in the actual office – which is the best place to hold meetings and present offers – working out of a home office can help… Read more
A study conducted by the team at B2B Technology Marketing Community found that 61 percent of businesses polled claimed generating quality sales leads was their biggest challenge. The best way to generate consistent sales leads is by having an appealing and fully optimized website. When done the right way, a website can provide a business with… Read more
For 50 years, Hondros has educated some of the top real estate agents in Ohio. We are proud of our alumni and seek active relationships with them well after they pass their exams. We sat down with Hondros Alum, Denise Gifford, and asked about her journey to success in the real estate industry. Why did… Read more
Do I need a business degree to be successful in business? The short answer is no, you don’t. Some people simply have the right experience and the right relationships to build a great foundation for a successful enterprise. However, everyone does not fall into that category. As a matter of fact, Forbes Magazine contributing writer, Eric… Read more
It’s important to organize your real estate income and expenses so that you don’t overpay at tax time. The key to savings at tax time is to know which deductions realtors are most likely to miss and organize them by category for your accountant. Accounting software programs like QuickBooks and FreshBooks will help you keep… Read more
We’ve all heard about a government shutdown and what they mean to those working in government. But how do these shutdowns affect people who work outside of the government, yet rely on their services? For instance, real estate agents selling and buying homes, and mortgage loan officers could be in for some barriers. Real estate agents and… Read more
In an earlier post, we discussed the potential a podcast could have as far as audience reach and brand visibility. But let’s really get into the specific benefits your business will reap should you decide to start podcasting. Building awareness There are only so many ways people can learn about your company. If you practice… Read more
Typically, home sellers say they want a simple, straightforward home inspector’s report. But, if that simple home inspection report has bad news, they will have more questions and expect solid documentation. The mark of a professional home inspector, as opposed to someone who leaves a trail of unhappy clients behind, is science-based technology. This keeps… Read more
Successful appraisers know that consistent appraisal marketing is critical to growing their businesses. When managing your business, there are a variety of appraisal marketing techniques you can use to build and grow your practice. 1. Differentiate Yourself from the Competition Your overall goal for your appraisal marketing efforts should be to make your services stand… Read more