Pricing Strategies: Mastering the CMA
$129
Included in your course:
- Module 1: CMA Building Blocks
- Module 2: Getting Started—Selecting Comparables
- Module 3: Combining Facts and Numbers
- Module 4: Preparing the CMA
- Module 5: Presenting the CMA
- Module 6: Working with Appraisers
CE Credits: 7 hrs General
Learning Objectives
Module 1: CMA Building Blocks
- Identify the uses and benefits of CMAs for buyers, sellers, and agents.
- Describe key market value concepts and industry standards that apply to the preparation of a CMA.
- Comply with the REALTOR® Code of Ethics Articles and Standards of Practice regarding preparation of real property pricing opinions.
Module 2: Getting Started—Selecting Comparables
- Identify and select appropriate comparables that are the most like and within acceptable proximity to the subject property based on commonly used standards.
- Identify and access available sources of information on comparables.
- Recognize and overcome challenges to selecting the best comparables.
Module 3: Combining Facts and Numbers
- Distinguish between cost- and market-based adjustment approaches and select the most appropriate approach.
- Adjust the values of selected comparables to develop an estimate price range for the subject property and avoid common adjustment challenges and errors.
- Develop a sales or offer price recommendation to present to the seller or buyer.
Module 4: Preparing the CMA
- Prepare a CMA document that provides the level of detail and depth of analysis required by the buyer or seller.
- Consider the impact of market area information including supply and demand and absorption rate on pricing recommendations.
- Keep up to date on market developments that influence the value of properties by identifying and accessing reliable information sources.
Module 5: Presenting the CMA
- Present the CMA to the buyer or seller and explain rationale for pricing recommendations.
- Respond to and allay common misconceptions about price range and strategy.
- Comply with standards for record retention and REALTOR® Code of Ethics Articles and Standards of Practice for maintaining client confidentiality.
Module 6: Working with Appraisers
- Describe the purpose and process of a property appraisal and the scope of the appraiser’s role.
- Develop skills for working constructively with appraisers and clients through the appraisal process.
- Review an appraisal report and take appropriate action when the report appears to contain inaccuracies.
Member Benefits:
- Use of PSA logo and name
- Downloadable PSA Certificate
- Customizable Press Release
- PSA Customizable Marketing Materials
- Monthly e-newsletter
- Facebook private networking group
How REALTORS® earn the Certification:
- Complete the one-day class Pricing Strategies: Mastering the CMA
- Be a member in good standing of the National Association of REALTORS®
- Submit a one-time application fee of $179 to NAR. There are NO annual dues to maintain the Certification
Module 1: CMA Building Blocks
- Identify the uses and benefits of CMAs for buyers, sellers, and agents.
- Describe key market value concepts and industry standards that apply to the preparation of a CMA.
- Comply with the REALTOR® Code of Ethics Articles and Standards of Practice regarding preparation of real property pricing opinions.
Module 2: Getting Started—Selecting Comparables
- Identify and select appropriate comparables that are the most like and within acceptable proximity to the subject property based on commonly used standards.
- Identify and access available sources of information on comparables.
- Recognize and overcome challenges to selecting the best comparables.
Module 3: Combining Facts and Numbers
- Distinguish between cost- and market-based adjustment approaches and select the most appropriate approach.
- Adjust the values of selected comparables to develop an estimate price range for the subject property and avoid common adjustment challenges and errors.
- Develop a sales or offer price recommendation to present to the seller or buyer.
Module 4: Preparing the CMA
- Prepare a CMA document that provides the level of detail and depth of analysis required by the buyer or seller.
- Consider the impact of market area information including supply and demand and absorption rate on pricing recommendations.
- Keep up to date on market developments that influence the value of properties by identifying and accessing reliable information sources.
Module 5: Presenting the CMA
- Present the CMA to the buyer or seller and explain rationale for pricing recommendations.
- Respond to and allay common misconceptions about price range and strategy.
- Comply with standards for record retention and REALTOR® Code of Ethics Articles and Standards of Practice for maintaining client confidentiality.
Module 6: Working with Appraisers
- Describe the purpose and process of a property appraisal and the scope of the appraiser’s role.
- Develop skills for working constructively with appraisers and clients through the appraisal process.
- Review an appraisal report and take appropriate action when the report appears to contain inaccuracies.
Member Benefits:
- Use of PSA logo and name
- Downloadable PSA Certificate
- Customizable Press Release
- PSA Customizable Marketing Materials
- Monthly e-newsletter
- Facebook private networking group
How REALTORS® earn the Certification:
- Complete the one-day class Pricing Strategies: Mastering the CMA
- Be a member in good standing of the National Association of REALTORS®
- Submit a one-time application fee of $179 to NAR. There are NO annual dues to maintain the Certification
