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Use Your Competition’s Social Media Success to Attract New Followers

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Social media is an ideal platform if you want to build relationships with current and future customers. But there’s more to managing a successful online life than numbers. If your competitor’s social media presence, their number of followers, and their level of engagement makes you wince with jealousy, there are a few things you should… Read more

Federal Fair Housing Act Turns 50

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President Lyndon Johnson signed the federal Fair Housing Act in to law on April 11, 1968. The Act prohibits discrimination based on specified protected classes in the sale, rental, financing of residential housing. This significance of this historic legislation is captured in President Johnson’s remarks following his signature of the Act into law: I do… Read more

Mortgage Loan Officer Basics: What You Need to Know

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A mortgage loan officer is a person who looks at loan applications and makes a recommendation to approve or deny them. You are the person sitting between the borrower and the company offering a mortgage loan. Another job title that represents the same role is mortgage loan originator. This career allows you to encounter new… Read more

How to Inspect a Smart Home

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According to a recent study, over 55 percent of the residences in America will be smart homes by 2021. For professionals in the home inspection industry, working with smart homes has been a bit challenging. These homes are far more advanced than traditional residences, which usually means you will spend a lot longer inspecting them…. Read more

How to Establish Your Business Entity

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A little-known provision in license law permits licensees to receive their commissions in the name of their business entity rather than personally. Many licensees see tax and other benefits from establishing an entity for their real estate practice. For those licensees that provide other services (inspection, home staging, construction, consulting, etc.), setting up a business… Read more

Top Apps For Insurance Agents

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Did you realize that there are over 500,000 insurance agents in the United States? If you make a living as an insurance agent, you will have to work on setting yourself apart from the competition. Utilizing the power of technology is a great way to increase your productivity and the level of customer service you… Read more

Appraisers Need a Website Too

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If you have your own appraisal business or plan to start one once you’re licensed, you need to reach prospective clients. You need to meet them where they’re searching for your service. In today’s digital age, that place is the internet. As part of an all-around internet marketing campaign that includes social media and advertising,… Read more

5 Tips for Complying with Ohio’s Unclaimed Funds Law

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Many real estate brokerages do not realize they are subject to Ohio’s Unclaimed Funds Law. The law sets for the process of identifying and reporting funds a real estate brokerage is holding that belong to others. One obvious fund that brokerages hold is the escrow deposit on a purchase contract, but there are others. Commissions,… Read more

Your Real Estate Website: Template vs. Custom Design

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Real estate classes prepare you to manage real estate contracts and transactions, but they don’t spend a lot of time on real estate marketing. Once you’ve passed the exam and activated your real estate license, numerous real estate companies will want you to sign on with them. Some will offer you marketing services and a… Read more

Finding the Discipline to Be Your Own Boss

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Being your own boss isn’t for everyone. It takes drive, determination, tenacity, and sometimes sheer will to make it work. There are many obstacles to making a successful real estate career, and some of them are beyond your control. Although discipline and knowing when to put your nose to the grindstone are not among them…. Read more

Unlicensed Staff in Residential Property Management

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Managers of multi-unit residential rental properties invariably will need to utilize unlicensed staff in performing services for their landlord clients. Brokers routinely inquire about what their unlicensed staff can and cannot do in the course of property management. This article clarifies those activities that unlicensed staff can perform and those activities only a licensed professional… Read more

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