How Insurance Agents Use Technology to Better Serve Clients
February 7, 2018 |
Thanks to today’s digital age, so many aspects of life and business are more convenient than ever. One industry that has particularly benefited from the advancements in technology is insurance. Developments in both hardware and software have made the insurance business better for both clients and salesmen. Harnessing the power of technology makes it easier for you to do your job. They also ensure happy clients continue to do business with you for years to come.
Today, software companies have developed software specifically designed for insurance agencies. This software makes a job easier than ever for insurance agents. It includes tools like a CRM (Customer Relationships Manager) that allows you to track each of your clients, a scheduling function, price comparison technology, and storage in the cloud so you can access information everywhere. Software solutions specifically designed for your industry ensure that these digital tools facilitate your work. This way, you can also manage all of your important functions in one place.
Multiple Communication Channels
Every customer an insurance agent serves has a different communication want or need. Some customers crave personal attention and want to be able to speak with their insurance agents. Others simply want easy access to information and a way to deliver information that is not stressful or disruptive. For that reason, insurance agents should use technology to offer multiple communication channels. This can include phone calls, emails, and texts. However, you should also make other avenues for communication available. Have a chat function on your website. For this, you’ll need to have someone available to answer questions during most hours of the day. Make your social media profiles easily accessible so customers can leave you messages. Be sure to respond as quickly as possible. Facebook, for example, grades businesses based on how quickly they respond to customer questions.
Make Information Available On-the-Go
Without a doubt, today is the digital, mobile age. More people are accessing the internet on mobile devices than on desktop computers. Insurance agents should make sure their websites are compatible with most (if not all) mobile devices. Another solution is to create a mobile app to make it easy for consumers to access your site on the go. You should also think of incorporating other mobile-friendly solutions, like allowing for mobile e-signatures. This allows customers to easily sign documents no matter where they are.
Automated Administrative Processes
Insurance agents should spend more time interacting with potential customers. This includes answering questions and informing them of the important benefits of the insurance offered. Agents do not need to be wasting time sorting papers, scrolling through long documents, or making sure all the right information is recorded in databases. Insurance agents should turn to in-office software that helps them automate these workflows. These minimize the amount of administrative and bookkeeping work each agent needs to do. This way, no time is wasted on unimportant, routine office-based tasks.
Convenient Digitized Processes
Some tech-savvy consumers don’t want to interact with anybody to get insurance. They instead want to log onto a website, get a quote, and sign up for insurance. All without needing to fill out paperwork or have a discussion with anyone. Insurance companies can leverage digital tools to completely digitize this process. From analyzing information about a customer to offering a quote. As well as, setting up an insurance plan without the need for any human intervention.
New Data Sources for More Accurate Data and Pricing
There are many sources of data today insurance companies use to offer accurate insurance quotes, deals, and more. Many of these things are internet-connected devices that gather information about the daily life of a person. That data, once analyzed, forms an accurate picture of a person’s life and delivers an accurate insurance quote. Some of these devices include wearable health trackers, smart home appliances whose usage can be tracked, cars whose movement can be recorded, and much more. Smart devices help make the pricing and insuring process better both for the insurer and the insured. One result of smart devices? Shorter policy periods, after which user data is analyzed and better policies are offered for the next coverage period.
If you work in insurance today, be sure you’re harnessing the latest technological tools to make your job as easy and as successful as possible. By taking advantage of the benefits of digital devices, you can create a base of happy clients.
Continuing education courses at Hondros College of Business will ensure you’re up to date on trends and technology. We help maximize your success as an insurance agent and better serve your clients. Continuing education can help you build your reputation as a standout agent who more people want to work with.