Top Lead Sources for Real Estate Agents

Real Estate Lead Source

When it comes to generating leads as a real estate professional, there are many ways to do it. There isn’t one cookie cutter way that works for everyone. When it’s all said and done, you’ll want to make sure you have a good tracking system in place to discover which lead generating methods work best for you.

Here is a list of lead generation sources that may work for you:

Online Leads

  • Website – Step one to drive leads! Make your web page easy to navigate and visually appealing. Optimizing your content for search engines will allow the potential leads to find you.
  • Blog – Position yourself as a real estate thought-leader. By showing off your expertise, you will become a trusted resource, bringing in more leads. And, as previously mentioned, the SEO benefits are invaluable for organically showing up in searches.
  • Email – create an email list to start a constant flow of communication between yourself and past/current/potential clients
  • Google AdWords – Search marketing is the most scalable form of marketing online. Sure, your website and blog SEO is super helpful, but when you pay to play, you’re nearly guaranteed to show up where up where potential clients are actively searching for a solution – and where the answer is you.
  • Business Profiles – Give your potential clients yet another way to find you by creating and managing your profiles on Google My Business, Yelp and Yellow Pages. Also, it’s a no-brainer to create a profile on the real estate-specific lead generating websites, such as Zillow, Trulia and Realtor.com.

Social Media Leads

  • Facebook – Facebook offers many resources for lead generation including the recent addition of the Facebook Dynamic Ads for Real Estate. With these campaign options, you can target your posts down to interests, behaviors, and demographics. Want to reach a couple who is getting married in the next six months? Facebook can do that. First time home buyers? Facebook has a targeting audience for that. It’s an
  • Instagram – As an extremely visual platform, this is the perfect place to hook leads with appealing photography.
  • Twitter – Twitter is a great place to announce brief updates including homes listed and homes sold. The more active you are, the more likely you’ll be found. Utilize hashtags such as #CityHomesForSale that will potentially show up when a potential client searches for that City.
  • LinkedIn – A great resource for connecting with other professionals.
  • Pinterest – Home buyers are constantly seeking inspiration. Pinterest is the best resource for that! It’s just another place you could be found.
  • YouTube – As the second largest search engine, YouTube receives an enormous amount of traffic. Consider posting walk-throughs of the homes your selling, or recording yourself speaking to additional content from or beyond your blog. Clients will get a feel for who you are, which will make them more likely to want to work with you.

Print Leads

  • Magazines & Newspapers – Consider incorporating print advertising into your marketing plan to capture leads from a local audience.
  • Mailers – Create fliers or postcards that introduce yourself to certain neighborhoods you work in or want to begin working in.

Professional Networking Leads

Attend networking events, and join social or professional organizations to familiarize yourself with other professionals in your area. At the very least, each real estate professional should have established a relationship with attorneys (estate or divorce), a financial advisor, wedding planner, home inspector, mortgage lender, architect and interior designer.

Community Involvement Leads

Whether it be calling, socializing or door-knocking, the importance of face-to-face contact can’t be forgotten. Put yourself out there by supporting a local little league team, girl or boy scouts troops, church group, volunteer opportunities. The interactions that come from your commitment to your community will turn into relationships, and then leads.

Here are even more ways to market yourself and your real estate business.