Become a Trusted Real Estate Agent with Online Reviews
June 7, 2016 |
Whether you’re a real estate agent with years of experience or just starting out, your online presence means more to your clients than you may think. A non-existent or tarnished online profile could hinder chances of earning new clients and selling homes. Many home buyers search a real estate agent’s name online before making the decision to reach out to them. They evaluate your online presence including whether you have positive or negative reviews from past clients.
So, what’s the secret to getting clients to write reviews? First and foremost, provide outstanding service to each client. Go above and beyond for them. Then, ask them to share their honest experience with you online. You can even suggest specific sites but NEVER try to tell a client what to write or post a fake review.
Here are three important social media outlets you should be directing your clients to
- Google Plus via Google My Business
It’s no secret that Google is the most popular search engine. Without a Google Plus page, your business page won’t even show up in Google search results.
- Zillow or Trulia
“You want the added social proof of customer reviews to show up next to your listings and in conjunction with your advertisements to increase the likelihood that consumers will choose you over the competition,” says Seth Price of Inman.
Reviews are displayed prominently on a Facebook business page. Use this section of your page as an additional vehicle to drive sales. With 1.65 billion monthly active Facebook users, it’s likely your customers and prospects use the social media giant.
Once you have established which websites you want to use more frequently than others, send your clients there! With a healthy amount of positive reviews, you will be seen as an experienced agent who potentials home buyers will reach out to.